Promotional Package- The digipack

In order to complete our promotion of the Music video, as a group we would have to develop and produce a digipack for the band and a poster that would be suitable for a magazine advertisement.

This is a digipak:

Something a little more sophisticated than a normal CD, which are usually used for special editions of albums, or promotional LPD's. These sort of designs are a lot more fragile than the usual plastic covering, and can easily be ripped if not careful. As it stands today, a lot more bands are diving into the style of digipacks to help promote other sources, or to create a sense of artistic development.

As a first idea, I drew concept art that would lead to the ideas of how to establish a theme for the band, and to play around with their title to create a different meaning. The idea was to use silhouette's as a 'headlight' projection to form rabbit shapes, or human's represented as rabbits by their shadows. Using a white background, we would shine a powerful torch onto the image, which in itself would create shadows. These elements could be twisted to form artistic styles.

Another idea was to use Fliss's car headlights to shine directly onto the band against a wall, thus creating an actual Rabbit in the Headlights effect. But these stylized ideas were dropped in favour of a more conventional route.

Instead we looked at other Indie artists to find inspiration for a similar design:

Whilst the first style from the Artic Monkey's didn't match the idea we were going for, also including smoking band members, I decided to look out for the grayscale style that would suit Rabbit In The Headlights. Whilst the KC's cover looked rather boring in comparison.  The Killers seemed to be the most interesting, as they suited both our bands style and were still trying to be creative at the same time.