In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product develops the many forms of the Artic Monkey's style by imitating shots from the original source videos like Brianstorm and as the Sun Goes down. We also looked at real examples of effects used within the project and set about developing our own ideas through these examples. For the Digipack and poster, again we looked back at examples of previous work to give us an indication to what would look compatible with the genre.

 

The use of locations within the Artic Monkey's narrations usually consist of some sot of urban background relating to the topic. For our own music video we developed a similar idea, using a back alley and Pub in response to the theme of the song 'As the Sun Goes Down'.

For the Poster, the examples of the other Artic Monkey's products weren't as exact as our own, so we both developed and challenged how a poster can be seen in the Brit Indie genre by still using the Black and White like most examples, but including elements of colour that would give it an interesting edge.

Finally the actual album cover was originally planned to go along with the same conventions as other albums, but it was eventually decided that the Poster should really reflect the album, as it would help promote the same image and keep it memeorable.