1. Pop music has been the greatest influence on youth for over 50 years due to its advantage to be able to adapt into different genre's and its flexabitlity as a genre itself. Pop music itself is popular music, so anything that becomes popular of the age is generely associated with it. Sadly pop has gathered a certain taboo today as the word is seen as cheesy but thats possibly due to the recent surge of that awful cheesy music of the 90's and beyond into todays culture.
Pop music is so influential because it can be anything thats popular.
Pop music is so influential because it can be anything thats popular.
2. Critics are not concerned about the impact music videos will now make on emerging artists due to the vast number of ways an artist can express themselves in a promotional way. The sudden surge of the internet has helped to give new artists an opportunity to be seen. Not as popular as it used to be, MySpace can be said to be the starting website that helped to promote bands and musicians. This leaves them open to a wide target audience.
When it comes down to actually creating music videos themselves, emerging artists can be at a certain disadvantage. They necessarily don't have the same money as a established music star to create a video quite up to par as them. They can however make a music video to some degree thanks to Youtube where anyone is able to upload videos. This gives up and coming musisicians a chance to show their potential.
Even if emerging artists music videos and advertising isn't as pristine as a known icon, they are still able to have a similar access to these ways, so Critics aren't as worried about losing a portion of the music industry. (Although depending on how you look at it, YouTube didn't help the music industry by discovering Justin Bieber, did it?)
3. A music videos purpose is mostly to entertain, or to sell an image. Since the industry has been leaning more towards finding chart-toppers than creating music for enjoyment, its important for said companies to promote them in such ways as the visual side. Songs are much more likely to be remembered if a imaginative and fantastic video accompanies it, so usually a single is targeted around that these days. It also depends if the musician is trying to promote a message, then in those ways a video is important as a visual guide to get the message across. (For example Michael Jackson's Earth Song portrays the message through lyrics and images of the earths problems.)
The first music video considered to be made for promotional purposes was Queen's Bohemian Rhapsody as it was directed for the purposes of being creative.
(In case it doesn't work, which it probably won't..)
http://www.youtube.com/watch?v=fJ9rUzIMcZQ
Compare Queen's video to T.rex below and you will see that whilst they used different filters to make it different, the whole video seems a bit less exciting and static unlike Queens. Even if both videos are selling an image, Bohemian Rhapsody seems more creative all thanks to the video, not taking the music into account.
4. The public react to music videos in different ways depending on genre,style,shock tactics and how popular the song is. Everyone has their own opinion on music videos and can alter opinions by any form of media, like interviews or following trends. What one person thought was shocking years ago could be seen as tame from today's standards.
Originally Frankie goes to Hollywood's Relax was banned by the BBC who deemed the music video 'racy'. (for obvious reasons) This reaction caused the general public to buy the song and send it to number one.
(Here's the banned version if you are brave enough...)
http://www.youtube.com/watch?v=aLGbXHc-Ce0&feature=fvs
There's also that theme that's been popular over the last few decades with 'Sex sells'. In which every R'n'B female singer has to be in the most scantily clad outfit she can find and lots of close ups of their attributes.
http://www.youtube.com/watch?v=4JipHEz53sU
The viewing figures show that mostly Females and Males within their teenage years are interested in such music videos, and such a public teenage reaction helps the music industry to market this type of music to a more youthful audience thanks to Youtube's tracking of the public's reaction. So basically thanks to the interest of this group of people its more produced towards what they like to see I guess. (Since the music videos so popular)
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