http://candipop11group31.blogspot.co.uk/ Here is an example of a top grade blog + video + ancillary material from City & Islington Media Department. Look at it and compare it with your on-going work.
In the Alternative Rock genre, Radiohead is said to be one of the most influential british bands of the 1990's. Originally not finding much success at first, they gradually gained attention due to overseas radio station's that developed across the United States. Most of the british media were rather negative, the BBC even blacklisting the song 'Creep' for being too depressing. The bands early style had been compared to the grunge wave that had been popularised in the 1990's thanks to bands like Nirvana. It would take much longer for Radiohead to reach the same critical acclaim in the Uk. At the time Brit-pop was a rather popualr genre, amongst others and the market was difficult for achievement. They soon challeneged this with releasing The Bends in 1995 which gave them a number one album in the UK. Radiohead have been credited with being influential by still being pretty famous and selling records today. I believe that they have a great display of music vidoes that are creative and imaginative, that will be easy to evaluate.
This is a decent videos because its surreal and its not too hard to create similar themes so it would be interesting indeed. Also you don't have to have a big budget for stuff to look effective like that. The angles used to portray the band singing are also different than a normal music vidoes. They use conventional camera techniques, rather than having thousand s of face shots of the band which would be the normal thing to do.
Experimenting with the camera speed and overcranking (other way rachael!) and being creative with different perspectives of the same footage. Again camera angles used within the music video are a lot more surreal than a usual music video.
For example a 'normal' shot would possibly be:
MTV (Music Television) was originally one of the most influential music video stations of the modern era. Originally created to play and promote music videos whilst directed by on air hosts. Sadly MTV these days shows more reality based shows than music, but it still can be argued that it helped to change the idealistic view of music videos forever.
MTV's sister channel's like MTV ROCKS don't show much reality shows as they arespecific to the genre and tend to promote bands in the same way. Perhaps the sister shows are much more adapted to music videos today than the original MTV is now.
This exposure from being broadcast on tv (whilst rather ironic) gave the band a few number ones in certain countries from France to Sweden. Thus MTV helped to make the video rather popular, and has used it thereafter to link it to MTV forever more.
Another song that was heavily featured on the tv station was Bjork. (I'll copy her name later so it looks right, its a bit odd at the moment)
The Music Industry consists of a number of Record Labels who own copyright of the band music and helps to promote and distribute albums for the band members. Things a Record Label will look out for are usually genre's of music, depending on record sales, or how successful the musician is.
The graph shows the major countries that produce music and make the largest profit. The United States,Japan and the UK being the greatest.
The most popular Record Labels based on sales statistics can be viewed below:
Whilst the most profiting record label's are independent this doesn't necessarily count as there are many in the percentage. As follows the most profiting are:
. Universal Music Group
. Sony
. EMI Group
. Warner Music Group
These companies are also orientated with other media like films and video games (E.g Warner Brothers is a film company, and Sony tends to make playstations and other gadgets.)
Examples for independent labels could be Immortal Records. The (now defunct) label that helped to promote now rather famous bands like 30 Seconds to Mars and Korn.
1. Pop music has been the greatest influence on youth for over 50 years due to its advantage to be able to adapt into different genre's and its flexabitlity as a genre itself. Pop music itself is popular music, so anything that becomes popular of the age is generely associated with it. Sadly pop has gathered a certain taboo today as the word is seen as cheesy but thats possibly due to the recent surge of that awful cheesy music of the 90's and beyond into todays culture.
Pop music is so influential because it can be anything thats popular.
2. Critics are not concerned about the impact music videos will now make on emerging artists due to the vast number of ways an artist can express themselves in a promotional way. The sudden surge of the internet has helped to give new artists an opportunity to be seen. Not as popular as it used to be, MySpace can be said to be the starting website that helped to promote bands and musicians. This leaves them open to a wide target audience.
When it comes down to actually creating music videos themselves, emerging artists can be at a certain disadvantage. They necessarily don't have the same money as a established music star to create a video quite up to par as them. They can however make a music video to some degree thanks to Youtube where anyone is able to upload videos. This gives up and coming musisicians a chance to show their potential.
Even if emerging artists music videos and advertising isn't as pristine as a known icon, they are still able to have a similar access to these ways, so Critics aren't as worried about losing a portion of the music industry. (Although depending on how you look at it, YouTube didn't help the music industry by discovering Justin Bieber, did it?)
3. A music videos purpose is mostly to entertain, or to sell an image. Since the industry has been leaning more towards finding chart-toppers than creating music for enjoyment, its important for said companies to promote them in such ways as the visual side. Songs are much more likely to be remembered if a imaginative and fantastic video accompanies it, so usually a single is targeted around that these days. It also depends if the musician is trying to promote a message, then in those ways a video is important as a visual guide to get the message across. (For example Michael Jackson's Earth Song portrays the message through lyrics and images of the earths problems.)
The first music video considered to be made for promotional purposes was Queen's Bohemian Rhapsody as it was directed for the purposes of being creative.
Compare Queen's video to T.rex below and you will see that whilst they used different filters to make it different, the whole video seems a bit less exciting and static unlike Queens. Even if both videos are selling an image, Bohemian Rhapsody seems more creative all thanks to the video, not taking the music into account.
4. The public react to music videos in different ways depending on genre,style,shock tactics and how popular the song is. Everyone has their own opinion on music videos and can alter opinions by any form of media, like interviews or following trends. What one person thought was shocking years ago could be seen as tame from today's standards.
Originally Frankie goes to Hollywood's Relax was banned by the BBC who deemed the music video 'racy'. (for obvious reasons) This reaction caused the general public to buy the song and send it to number one.
There's also that theme that's been popular over the last few decades with 'Sex sells'. In which every R'n'B female singer has to be in the most scantily clad outfit she can find and lots of close ups of their attributes.
The viewing figures show that mostly Females and Males within their teenage years are interested in such music videos, and such a public teenage reaction helps the music industry to market this type of music to a more youthful audience thanks to Youtube's tracking of the public's reaction. So basically thanks to the interest of this group of people its more produced towards what they like to see I guess. (Since the music videos so popular)
The aim of the course is to produce a promotional package for a new album which will include a music video acompanied by a digipack,magazine advert,a digital Critical Evalution and a planning research file. I Will also take notes throughout the production process to enable students to answer critical questions on the production in an exam.
